KRAFTON Hits 1 Million Sales of inZOI in First Week of Early Access

inZOI, KRAFTON's life simulation game has had a Very Positive response from Steam players following its Early Access launch. With the combination of realistic simulation and community-friendly publishing efforts, inZOI has the potential to live as a long-term IP.

It's also become the fastest sales milestone ever achieved by KRAFTON, having surpassed 1 million cumulative sales in its first week, as of the 4th April, having only been a week since it was released on the platform.

inZOI was released in Early Access on the 28th of March, and a day prior to that, was 1st on Steam's Global Top Wishlists, before rising to Number 1 on Steam's Global Top Sellers List after only 40 minutes of being released. Currently, it is still in the top ranking of sales across different regions, such as North America and Asia.

Currently, inZoi has been heavily praised with an 83% of players liking the game. Twitch viewers have risen to 175,000, with the game being 3rd in the Games Category on the platform. In addition to this, "Canvas", inZOI's in-game user-generated content sharing platform, has shown strong levels of community engagement as over 1.2 million players engaged with it on launch day, with the UGC having over 470,000 pieces of content uploaded to it.

Prior to inZOI's release, KRAFTON highlighted the game via major global game shows, collaborated with influencers from around the world, and actively communicated with the player community. Already, the global showcase and demo build attracted a lot of interest, with gaming outlets and global media raised anticipation via continuous updates on the development process.

With this forward communication with the community, KRAFTON has built a strong foundation of trust within the player community. The company CEO, CH Kim has expressed his gratitude towards the global community of inZOI players, and plans to continue actively communicating as they plan to establish a long-term franchise IP.

With future updates on the way, players can expect new content, mod support, new cities, and DLC, all provided for free until inZOI's full release.