SEGA Joins Utomik, Gaming's Answer to Netflix

Currently in open beta, Utomik is a game streaming service that operates in a manner not too dissimaler to services like Netflix or Spotify. For a monthly subscription, users can play games without needing a full install; most of the data being streamed from the Utomik servers after a minimal install locally. So far, the service claims over 650 titles and within that number, is a selection of titles from Japanese gaming giant SEGA. 

The PC exclusive service now boasts a clutch of new games, including

• Alpha Protocol,
• The Cave
• Empire: Total War,
• Total War: Shogun II - Fall of the Samurai
• Sonic the Hedgehog 4, Episodes I & II

Commenting on the new partnership, John Clark, SEGA Europe’s Vice President of Commercial Publishing, says, “SEGA has always been a pioneer in terms of new and easy to use consumer interaction gaming technologies. We are co-operating with Utomik because it fits our digital strategy and offers a highly effective user-friendly platform. By adding SEGA titles into Utomik’s subscription service, we are opening up a totally new channel for our existing PC games and will reach a broader consumer audience. This first step is important as we believe subscription gaming will become an important component of our business moving forward.”

The service follows on from a similar service launched last year by Sony for the PS4, the Playstation Now scheme does a very similar thing for the console industry. The difference though is that rather than streaming a video, the game files themselves are streamed, meaning that there isn't the transmission lag that you might expect. The company offer a 14 day free trial so you can check it out before forking out any of your hard earned cash to see if it is or you. 

Utomik’s CEO, Doki Tops said “Utomik is excited to welcome SEGA as its partner. We can’t wait to offer our fast growing number of subscribers the chance to play iconic game titles like Total War “Empire” and Sonic the Hedgehog 4 Episodes I & II. We are thrilled that SEGA has also decided to join our journey to “Unleash Gaming” designed to bring more games to more people. We are looking forward to a long term partnership with the SEGA team.”